Four Things Brands Need to Know About Amazon’s new COSMO AI Search
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Q3 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Looking to catch up on the most recent quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends? Allume Group’s Q3 2023 eCommerce Insider Quarterly Report is now available to read! Each quarter, Allume Group analyzes and summarizes the big news and themes in the fast-changing eCommerce space. We monitor news and industry […]
Path to Purchase Institute Retail Media Summit – Additional Resources
Highlights from the Path to Purchase Retail Media Summit can be found here. Additional Resources from the Allume Group Retail Media Advertising Strategy – eLearning course by the Allume Group IAB Clean Rooms Guidance and Recommended Practices A top Unilever exec breaks down the CPG giant’s investments in e-commerce advertising and why it’s pushing for retailers […]
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education
Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education. Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category management, current industry trends, and content best practices. This is complementary […]
Q4 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group’s eCommerce Insider Quarterly Report includes insights on the last quarter’s eCommerce, manufacturer, and retail trends and predictions.
Amazon Q3 2022 Earnings Recap
The Results Revenue strengthened, especially in online and physical stores, which added $3B this quarter and grew 7% y/y. Net Income of $2.87B wasn’t a great story, expecially since about half of this is a favorable impact from Rivian. Q4 guidance was lower than analyst expectations, and the stock tumbed as shareholders fear Amazon is a barometer […]
Borne of eCommerce, Retail Media is Here to Stay
The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won’t go back to previous brand loyalties. Brands have scrambled with supply chain disruptions and activating the shopper in this new omni-commerce world, including shifting their connection points with […]
The Three Keys to Success in eCommerce Marketplaces
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.
Allume Group Releases the Q1 2022 eCommerce Insider Quarterly (EIQ) Report
In this 2 part video series with Jeffery Woldt of Chain Drug Review, Andrea K Leigh analyzes Omnichannel Retailing and its impact on the retail marketplace and talks about Amazon’s relentless pursuit of consumer-centric innovation, ongoing efforts to carve out a bigger presence in the food and health care sectors, and synergies between the company’s online and brick-and-mortar assets.