Use AI to Make Shopping Easier, Not as a Shortcut
AI is reshaping how shoppers engage with retail — especially in the health and beauty sector. From defining the new shopper path to purchase to predictive personalization, artificial intelligence is altering the shopper journey, expectations and, ultimately, where media budgets go.
Digital Shelf Summit: How Brands Can Win with Tomorrow’s Shopper
At the 2025 Digital Shelf Summit, Andrea K. Leigh joined leaders from Nestlé, Red Bull and Mars for a conversation about where brands should place their bets to win with tomorrow’s shopper.
Faster, Safer, Smarter: Transforming the Retail Checkout Experience
Andrea K. Leigh joins Paula Angelucci, Jeremy Bergstein and Mark Bunney for a RETHINK Retail conversation about the future of omnichannel checkout. Three key themes: shoppers expect checkout to be fast, flexible and secure; mid-sized retailers can compete without matching the technology budgets of global giants; and reducing checkout friction can turn payments from a pain point into a loyalty driver.
The Truth About Dynamic Pricing: Is AI Setting Your Prices?
Dynamic pricing has enormous potential, but only if retailers use it without sacrificing shopper trust. Andrea K. Leigh joins the Retail Cloud Alliance’s Data Drivers series to discuss how AI and real-time data are changing pricing, and why transparency and a strong understanding of the shopper have to remain part of the equation.
Content Is the New Commerce and Other AIR Takeaways
Andrea K. Leigh returned to Unpacking the Digital Shelf to share some of the biggest takeaways from our latest Allume Insider Report. They get into how GenAI is changing product discovery, why brands increasingly need to think and operate like content factories, how conversational and agentic commerce are reshaping the funnel, and why organizational agility is becoming a competitive advantage. Listen through the Digital Shelf Institute, Apple Podcasts or your preferred podcast platform.
Three Shopper Shifts Reshaping Commerce: Highlights from the Path to Purchase Retail Media Summit
At the 2025 Path to Purchase Institute Retail Media Summit, Andrea K. Leigh spoke about three major shifts changing the shopper journey.
Amazon Q2 2025 Earnings Recap: Perishables, Everyday Essentials, AWS and AI
Amazon’s Q2 2025 earnings call was packed with signals about where the company is headed.
Commerce Trailblazers Podcast: Metaphor Soup: From Digital Content to Gen Z with Abby Tomlinson
What do Gen Z, weak product pages and ChatGPT have in common? They’re all changing the future of ecommerce. Lauren and I talk with Riviana’s Abby Tomlinson about next-generation shoppers, the changing path to purchase, AI and why media investment is wasted when it sends shoppers to a poor product experience.
When the Algorithm Breaks: Lessons Learned from Rebooting
Andrea K. Leigh spoke at the Women in Amazon Business Summer Retreat in Seattle about what happens when the system, whether professional or personal, stops working the way you expected. When the Algorithm Breaks: Lessons Learned from Rebooting was a more personal conversation about resetting, adapting and moving forward.
Commerce Trailblazers Podcast: How Toddler Rules Enable Agility with Bailie Duncan
Flexibility is one of the most valuable skills in ecommerce. Lauren and I talk with Jackson Family Wines’ Bailie Duncan about her toddler rules for navigating change, building agility and helping commerce organizations keep moving when priorities, technology and shopper expectations refuse to stand still.