GenAI Product Search Is Taking Hold—Is Your Brand Ready?
May 8, 2025- AI-powered product search is quickly changing how consumers shop—and how brands need to show up. According to recent research from eMarketer and Bloomreach, 58% of global consumers have already replaced traditional search engines with generative AI tools for product discovery. Even more striking: 61% are using tools like ChatGPT to assist with […]
Andrea K. Leigh delivered the keynote presentation at the Path to Purchase 2025 Retail Media Summit
May 8, 2025- The morning keynote presentations that started day two of the Path to Purchase Institute’s Retail Media Summit focused on digital commerce trends and 7-Eleven’s evolution as a convenience retailer. First on the stage in Rosemont, Illinois, Andrea Leigh, founder and CEO of e-commerce consultancy Allume Group, identified AI-assisted shopping as one shift that’s impacting […]
Watch “Mastering Assortment: How Retailers Can Balance Selection, Speed, and Profitability” to learn:
May 3, 2025 – In this must-watch conversation, retail leaders share how AI, automation, and supplier partnerships are helping brands master their assortment strategy across digital and physical channels. ✅ Where retailers are seeing real ROI from tech-powered assortment planning ✅ How to leverage data for faster, smarter product decisions ✅ Emerging trends to watch […]
AI promises efficiency and personalization for shoppers
This article originally appeared on April 27, 2025, in Chain Drug Review April 27, 2025- If you’ve ever searched Crest Toothpaste on Amazon and found yourself doom-scrolling through the 819 search results, you already know: Search-based shopping is broken. The digital shelf has become cluttered, chaotic and, frankly, exhausting. As Scott Galloway once observed at […]
Learning About AI Vocabulary
April 12 2025- Are you confused about AI vocabulary? You’re not alone! Here are a few terms you might be hearing lately, with some commerce examples of each. For excellent explainer videos, I recommend following Fawzi Ammache on Instagram.
Andrea K. Leigh featured in Zitcha’s “The First Word in Retail Media” eBook
March 26, 2025- Andrea K. Leigh featured in Zitcha’s “The First Word in Retail Media” eBook alongside industry experts Colin Lewis, Parbinder Dhariwal, Claire Wyatt, Steve Biddle, Sam Walston, Bryan Gildenberg, Michal Geller, and Tim Bagwell. https://www.zitcha.com/the-first-word-in-retail-media?utm_campaign=10538352-The%20First%20Word%20in%20Retail%20Media&utm_source=linkedin&utm_medium=social
Andrea K. Leigh featured on The Digital Deep Dive Podcast
March 12, 2025- Andrea K. Leigh was featured on The Digital Deep Dive Podcast with Aaron Conant discussing Amazon Annual Vendor Negotiations. Hear the episode or watch the video here. https://podcasts.apple.com/us/podcast/amazon-vendor-negotiations-with-andrea-leigh/id1618985157?i=1000698993589 Watch the video here: https://www.youtube.com/watch?v=3OMrnvQWcCI
Andrea K. Leigh Awarded Top Retail Expert by Rethink Retail for 2025
Andrea K. Leigh was awarded a Top Retail Expert designation by Rethink Retail for the fourth year. Presented by Microsoft, this award recognizes the retail academics, analysts, associations, consultants, financiers, journalists, technologists, and thought leaders making an impact in retail. These are the names behind the compelling insights, trend-setting initiatives, and ground-breaking strategies that continue […]
Andrea K. Leigh Featured on Unpacking the Digital Shelf podcast Discussing a Recap of the NRF Conference
Digital shelf talkers, virtual try-ons, AI warehouse robots – these were just some of the technology that Andrea K.Leigh and I saw at NRF 2025 last week. We are at a critical time in our industry where technology can fundamentally change how we do business and enhance the consumer experience. Tune in to hear how […]
Andrea K. Leigh of Allume Group Featured in Digital Shelf Institute Article: 3 Ways to Drive Shopper Loyalty Today
Andrea K. Leigh was featured in a piece by the Digital Shelf Institute, 3 Ways to Drive Shopper Loyalty Today. Read it here.