Allume Group

Menu
Menu
Menu

Author: allume-admin

Andrea K. Leigh Featured on Retail Therapy podcast Discussing Personalization

Explore the Future of Retail on Our Latest Episode of Retail Therapy: “Navigating the Nuances of Personalization” In this thought-provoking episode of Retail Therapy, host Andrew Smith along with retail gurus Andrea K. Leigh, Brandon Rael, and Casey Golden delve into the transformative world of personalization in the retail sector. As consumer expectations evolve, so […]

Artificial intelligence’s disruptive impact on e-commerce

This article originally appeared in Chain Drug Review. Read the original article here. The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior to making time-consuming tasks […]

The Death of a Keyword, and the Re-Shuffling of $500B in US eCommerce Sales

Search is really important. It’s so much faster than browsing. In fact, it’s so much better that over 80% of Amazon’s sales are driven by customers going to the search bar, entering some keywords and buying one of the top five products of the thousands that the search query returns.  Keyword Search Sucks As great […]

How to beat Amazon at its own game

This article originally appeared in Drugstore News Amazon is a force, but a tried-and-true strategy of differentiation could help retail pharmacy compete.By Andrea K. Leigh Amazon’s success, bolstered by the pandemic-driven shift to e-commerce, is inarguable. With revenue of $302 billion in 2021 and more than 157 million Amazon Prime members, the company is a formidable […]