Allume Group

Building trust with consumers is critical for brands

This article originally appeared in Chain Drug Review. Read it here. With the rapid advancement of AI, consumers aren’t sure what — or whom — to trust. Trust in institutions, including banks, governments, corporations, news organizations and social media companies, is declining. What’s more, nearly eight in 10 consumers do not feel in control of […]

Andrea K. Leigh Featured on Retail Therapy podcast Discussing Personalization

Explore the Future of Retail on Our Latest Episode of Retail Therapy: “Navigating the Nuances of Personalization” In this thought-provoking episode of Retail Therapy, host Andrew Smith along with retail gurus Andrea K. Leigh, Brandon Rael, and Casey Golden delve into the transformative world of personalization in the retail sector. As consumer expectations evolve, so […]