Allume Group

Amazon Annual Vendor Negotiations Workshop

Negotiating with Amazon can be a headache…or provide a mutually successful outcome. Read on for resources for consumer brands to prepare, strategize, evaluate, and close a successful negotiations process.

What resources do you use? Message me and I’ll add them!


The F.I.R.M. framework for managing annual vendor negotiations (AVN) with Amazon (and negotiations in general)

A Youtube Playlist with all negotiations-related videos

Negotiations Tracker

This handy Negotiations Tracker will help you organize your current terms, Amazon’s ask, and plan your response. You can also calculate your total cost to serve as a percentage and dollar value to help you stay on your toes while negotiating.


5 Major Pitfalls to Avoid When Negotiating with Amazon

How to Not Get Eaten Alive During Your Annual Amazon Negotiations


The Jason & Scot Show episode on Negotiating With Amazon (I’m the guest)

Profitero’s podcast on Item Level Profitability (I’m the guest)


Getting to Yes

Good luck, and happy negotiating!