Allume Group

The Insider’s Guide to eCommerce Profitability

As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.

Is Amazon’s AVS (formerly SVS) program worth it? Six mistakes to avoid.

Is Amazon's AVS program worth it

Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services) program, or having a “Brand Specialist”, the program gives you a semi-dedicated headcount inside Amazon to help you manage your business. The program is only offered to top tier vendors, and it starts around $250K/year.

Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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