As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.
Marketplace fundamentals & ecommerce success framework
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.