Jason & Scot speak with Andrea K. Leigh about her background and experiences at Amazon, the digital grocery market and Amazon’s efforts in the segment, and the best practices and common pitfalls in Selling on Amazon.
Amazon and eCommerce Fundamentals
In this foundational course, we’ll explore the nuances of eCommerce marketplaces with Amazon as a key example. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry, learn about winning strategies and best practices for success on Amazon and eCommerce Marketplaces.