Jason & Scot speak with Andrea K. Leigh about her background and experiences at Amazon, the digital grocery market and Amazon’s efforts in the segment, and the best practices and common pitfalls in Selling on Amazon.
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.
