Allume Group

The Secret Behind Amazon’s Success Isn’t What You Think

The Secret Behind Amazon’s Stunning Success Isn’t What You Think

Hint: It’s all about risk and reward! In 2005, I joined the ranks of a company called – a company that was, at that time, a retail underdog. Their stock price was laughable at $25/share (vs. nearly $1,000/share today), and their annual revenues definitely weren’t keeping Walmart up at night.