Hint: It’s all about risk and reward! In 2005, I joined the ranks of a company called Amazon.com – a company that was, at that time, a retail underdog. Their stock price was laughable at $25/share (vs. nearly $1,000/share today), and their annual revenues definitely weren’t keeping Walmart up at night.
Amazon and eCommerce Fundamentals
In this foundational course, we’ll explore the nuances of eCommerce marketplaces with Amazon as a key example. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry, learn about winning strategies and best practices for success on Amazon and eCommerce Marketplaces.