The path to building a brand has changed dramatically in the last several years. Brands can be built faster, cheaper and bigger than ever before. And in many cases, well-established CPGs are rapidly losing share to smaller, niche brands.
Amazon and eCommerce Fundamentals
In this foundational course, we’ll explore the nuances of eCommerce marketplaces with Amazon as a key example. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry, learn about winning strategies and best practices for success on Amazon and eCommerce Marketplaces.