Allume Group

Amazon Q1 2023 Earnings Recap

Our founder and CEO, Andrea Leigh, is excited to discuss Amazon’s earning results this quarter. She shared with us the following highlights and insights: Nice profit rebound, Amazon! Net Income +3.2B, Operating Income $4.8B. Worth noting that after they roll off severance payments, they will have reduced headcount expenses by about $5B annually…so there’s more […]

Chat GPT on Digital First Strategy

Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts we thought were particularly good are starred. Not bad ChatGPT! “In today’s increasingly digital world, it has become essential for consumer brands to adopt a digital-first strategy to *remain competitive and […]

Q1 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available

Catch up on the last quarter’s shopper, eCommerce, brand manufacturer, and retailer (and Amazon) updates and trends with Allume Group’s Q1 2023 eCommerce Insider Quarterly Report. Each quarter, Allume Group analyzes and summarizes the big news and themes in the fast-changing eCommerce space. We monitor news and industry reports. We listen to podcasts. We interview manufacturers and […]

Spark Plug Podcast: Discussion with Andrea Leigh

Spark Plug Podcast hosts talk with Allume Group’s Andrea Leigh about key insights into her 20+ years of eCommerce experience. This episode discusses Amazon principles, Allume Academy, and eCommerce expertise.

Beauty from the Shelf Podcast: E-Commerce Launch Strategies

In this episode of the Beauty from the Shelf Podcast, Andrea Leigh and Monique Benoit discuss E-Commerce as it relates to launching a beauty brand. The two talk about consumer acquisition costs, retail media networks, and new challenges in digital with rising inflation.

Digital Shelf Institute Podcast: Q3 Data Recap

DSI’s podcast hosts talk with Allume Group’s Andrea Leigh to put data from the most recent earnings reports and shareholder meetings in perspective. This episode of Unpacking the Digital Shelf focuses on shopper, ecommerce, and omnicommerce trends in this recent ‘hot’ quarter.

Borne of eCommerce, Retail Media is Here to Stay

The COVID-driven shift to e-commerce has profoundly impacted commerce. As shoppers flock online in droves, 75% of they report changing brands during the pandemic, and many won’t go back to previous brand loyalties. Brands have scrambled with supply chain disruptions and activating the shopper in this new omni-commerce world, including shifting their connection points with […]