Amazon released their Q3 2021 earnings on October 28, 2021. Here are a few takeaways on the eCommerce giant’s financial results and go-forward strategy:
Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we are seeing a rise of retail media networks, such as Walmart, Target, CVS, Instacart and, of course, Amazon, since brands see the value in reaching online shoppers and grocery customers.
We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting resources behind this trend, and marketers will need to sharpen their approach by addressing multiple critical factors, including their relevance, keyword targeting, negative targeting, and the shopper’s buying journey to be successful.
Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!