Andrea K. Leigh of Allume Group Featured in Digital Shelf Institute Article: 3 Ways to Drive Shopper Loyalty Today
Andrea K. Leigh was featured in a piece by the Digital Shelf Institute, 3 Ways to Drive Shopper Loyalty Today. Read it here.
Four Things Brands Need to Know About Amazon’s new COSMO AI Search
Throughout the year we’ve covered essential aspects of cultivating a beloved brand with Authenticity, Trust, and Loyalty. This quarter, we focus on the rising importance of building brand advocates. The power of referrals is huge.
Building trust with consumers is critical for brands
This article originally appeared in Chain Drug Review. Read it here. With the rapid advancement of AI, consumers aren’t sure what — or whom — to trust. Trust in institutions, including banks, governments, corporations, news organizations and social media companies, is declining. What’s more, nearly eight in 10 consumers do not feel in control of […]
Andrea K. Leigh of Allume Group Featured in Digital Shelf Institute Article: 4 Ecommerce Insights That Will Level Up Your Brand in 2024
Andrea K. Leigh was featured in a piece by the Digital Shelf Institute, 4 Ecommerce Insights That Will Level Up Your Brand in 2024. Read it here.
Artificial intelligence’s disruptive impact on e-commerce – written by ChatGPT
This article was written by ChatGPT and originally appeared in Chain Drug Review (click here to read.) The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior […]
Artificial intelligence’s disruptive impact on e-commerce
This article originally appeared in Chain Drug Review. Read the original article here. The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior to making time-consuming tasks […]
CMA-SIMA Webinar with Andrea Leigh: Key Success Drivers for Retailers in eCommerce
Allume Group Founder and CEO, Andrea Leigh, joins CMA-SIMA’s weekly webinar to discuss integral aspects of a successful eCommerce framework for retailers. Watch the video here.
Andrea Leigh’s Retail Media Summit Keynote: ‘How to Win’
At the Path to Purchase Retail Media Summit, Andrea Leigh, Allume Group Founder & CEO, presented four dynamics on trends that exist currently in retail media, and then walked attendees through the M.E.D.I.A. framework for retail media success. Find the original article here!
Path to Purchase Institute Retail Media Summit – Additional Resources
Highlights from the Path to Purchase Retail Media Summit can be found here. Additional Resources from the Allume Group Retail Media Advertising Strategy – eLearning course by the Allume Group IAB Clean Rooms Guidance and Recommended Practices A top Unilever exec breaks down the CPG giant’s investments in e-commerce advertising and why it’s pushing for retailers […]
Allume Group is Now on the Amazon Ads Partner Network
Allume Group is proud to announce being listed as a partner on the Amazon Ads Partner Network. Allume Group helps executives upskill and learn about Amazon Ads. Congratulations to Melissa Ardavany and our Amazon partners on this exciting success! Visit our Amazon Advertising page here About Allume Group Founded by eCommerce industry expert and educator, […]