Allume Group

Building trust with consumers is critical for brands

This article originally appeared in Chain Drug Review. Read it here. With the rapid advancement of AI, consumers aren’t sure what — or whom — to trust. Trust in institutions, including banks, governments, corporations, news organizations and social media companies, is declining. What’s more, nearly eight in 10 consumers do not feel in control of […]

Artificial intelligence’s disruptive impact on e-commerce – written by ChatGPT

This article was written by ChatGPT and originally appeared in Chain Drug Review (click here to read.) The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior […]

Artificial intelligence’s disruptive impact on e-commerce

This article originally appeared in Chain Drug Review. Read the original article here. The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in e-commerce and transforming retailer experiences. From revolutionizing product search behavior to making time-consuming tasks […]

Andrea Leigh’s Retail Media Summit Keynote: ‘How to Win’

At the Path to Purchase Retail Media Summit, Andrea Leigh, Allume Group Founder & CEO, presented four dynamics on trends that exist currently in retail media, and then walked attendees through the M.E.D.I.A. framework for retail media success. Find the original article here!