Artificial intelligence’s disruptive impact on e-commerce – written by ChatGPT
Artificial Intelligence’s Disruptive Impact on e-Commerce – Written by ChatGPT This article was written by ChatGPT and originally appeared in Chain Drug Review (click here to read.) The rise of Artificial Intelligence (AI) has ushered in a new era for e-commerce, redefining how we search for products, reshaping the foundational building blocks of success in […]
CMA-SIMA Webinar with Andrea Leigh: Key Success Drivers for Retailers in eCommerce
CMA-SIMA Webinar with Andrea Leigh: Key Success Drivers for Retailers in eCommerce Allume Group Founder and CEO, Andrea Leigh, joins CMA-SIMA’s weekly webinar to discuss integral aspects of a successful eCommerce framework for retailers. Watch the video here.
Andrea Leigh’s Retail Media Summit Keynote: ‘How to Win’
Andrea Leigh Media Summit Keynote: ‘How to Win’ At the Path to Purchase Retail Media Summit, Andrea Leigh, Allume Group Founder & CEO, presented four dynamics on trends that exist currently in retail media, and then walked attendees through the M.E.D.I.A. framework for retail media success. Find the original article here!
Path to Purchase Institute Retail Media Summit – Additional Resources
Highlights from the Path to Purchase Retail Media Summit can be found here. Additional Resources from the Allume Group Retail Media Advertising Strategy – eLearning course by the Allume Group IAB Clean Rooms Guidance and Recommended Practices A top Unilever exec breaks down the CPG giant’s investments in e-commerce advertising and why it’s pushing for retailers […]
Allume Group is Now on the Amazon Ads Partner Network
Allume Group is Now on the Amazon Ads Partner Network Allume Group is proud to announce being listed as a partner on the Amazon Ads Partner Network. Allume Group helps executives upskill and learn about Amazon Ads. Congratulations to Melissa Ardavany and our Amazon partners on this exciting success! Visit our Amazon Advertising page here […]
The Death of a Keyword, and the Re-Shuffling of $500B in US eCommerce Sales
The Death of a Keyboard, and the Re-Shuffling of $500B in US eCommerce Sales Search is really important. It’s so much faster than browsing. In fact, it’s so much better that over 80% of Amazon’s sales are driven by customers going to the search bar, entering some keywords and buying one of the top five […]
Amazon Q1 2023 Earnings Recap
Amazon Q1 2023 Earnings Recap Our founder and CEO, Andrea Leigh, is excited to discuss Amazon’s earning results this quarter. She shared with us the following highlights and insights: Nice profit rebound, Amazon! Net Income +3.2B, Operating Income $4.8B. Worth noting that after they roll off severance payments, they will have reduced headcount expenses by […]
Chat GPT on Digital First Strategy
Chat GPT on Digital First Strategy Allume Group asked ChatGPT to write a 250-word essay on the importance of consumer brands adopting a digital-first strategy. This is un-edited, but parts we thought were particularly good are starred. Not bad ChatGPT! “In today’s increasingly digital world, it has become essential for consumer brands to adopt a […]
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education Allume Group is delighted to announce it will serve as a leading provider for Publicis Commerce’s ongoing and advanced eCommerce education. Through the partnership, Allume Group provides synchronous workshops and on-demand eLearning courses to the Publicis Commerce team on topics including retail media advertising, category […]
Learnings from Emerson Group’s Industry Day
Thanks to The Emerson Group for hosting another magnificent and informative Industry Day event! We were proud to have our Founder and CEO Andrea K. Leigh share the stage with Guru Hariharan of CommerceIQ to discuss algorithmic retail. Attendees learned Andrea and Guru’s thoughts on some keys to success in algorithmic retail, forecasts on near-term […]