Vendors snubbed by Amazon’s ordering system – it’s not me, it’s you

Vendors snubbed by Amazon’s ordering system

At Ideoclick, we work with hundreds of manufacturers on Amazon. This week, we’ve talked to many vendors who didn’t receive purchase orders on schedule. What does it mean? Is Amazon breaking up with you? Some are hurt and horrified. Others are happy, because they were totally ready to break up, like, two years ago, and be a seller instead.

Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)

Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)

If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP.  CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel.  In case it isn’t clear from the acronym, CRaP items are candidates for removal from Amazon’s retail channel. Here’s why this matters to your brand.