At Ideoclick, we work with hundreds of manufacturers on Amazon. This week, we’ve talked to many vendors who didn’t receive purchase orders on schedule. What does it mean? Is Amazon breaking up with you? Some are hurt and horrified. Others are happy, because they were totally ready to break up, like, two years ago, and be a seller instead.
Am I going to lose my Vendor Manager? What Amazon’s increasing move to self-service means for your brand.
Several brands have reached out to us in a panic this week after reading some recent news claiming that they would no longer have access to a Vendor Manager at Amazon. Here’s what you need to know.
Check out my recent episode on the Jason & Scot show on Negotiating with Amazon. Also, next week, I’ll be speaking at ChannelAdvisor’s Catalyst conference in San Diego – hope to see some of you there!
If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel. In case it isn’t clear from the acronym, CRaP items are candidates for removal from Amazon’s retail channel. Here’s why this matters to your brand.