Allume Group

Loading Events

« All Events

  • This event has passed.

Amazon Annual Vendor Negotiations Workshop

January 6, 2022 @ 9:00 am - 10:15 am PST

Amazon Annual Vendor Negotiations Workshop

Are Annual Vendor Negotiations (AVN) with Amazon keeping you up at night? Join us in this virtual Amazon Annual Vendor Negotiations Workshop led by eCommerce educator Andrea K. Leigh. In this workshop, you’ll learn how to prepare for and execute a mutually beneficial negotiation. Participants can expect a brief presentation from the group facilitator, roundtable discussion with attendees, and discussion/Q&A time.

In this workshop, you will learn:

✔Who is your opponent and how are they measured
✔How to prepare for and execute a mutually successful negotiation with Amazon
✔ How to apply the F.I.R.M. framework for retailer negotiations (Find your data, Isolate your leverage, Relax and go slow, and Make asks of your own)
✔Common manufacturer missteps & agreement types to avoid




January 6, 2022
9:00 am - 10:15 am PST


Andrea K. Leigh


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are no longer available
Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

Learn More >