Are Annual Vendor Negotiations (AVN) with Amazon keeping you up at night? Join us in this virtual Amazon Annual Vendor Negotiations Workshop led by eCommerce educator Andrea K. Leigh. In this workshop, you’ll learn how to prepare for and execute a mutually beneficial negotiation. Participants can expect a brief presentation from the group facilitator, roundtable discussion with attendees, and discussion/Q&A time.
In this workshop, you will learn:
✔Who is your opponent and how are they measured
✔How to prepare for and execute a mutually successful negotiation with Amazon
✔ How to apply the F.I.R.M. framework for retailer negotiations (Find your data, Isolate your leverage, Relax and go slow, and Make asks of your own)
✔Common manufacturer missteps & agreement types to avoid
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.
