Amazon Annual Vendor Negotiations Workshop

Are Annual Vendor Negotiations (AVN) with Amazon keeping you up at night? Join us in this virtual Amazon Annual Vendor Negotiations Workshop led by eCommerce educator Andrea K. Leigh. In this workshop, you’ll learn how to prepare for and execute a mutually beneficial negotiation. Participants can expect a brief presentation from the group facilitator, roundtable discussion with attendees, and discussion/Q&A time.

In this workshop, you will learn:

✔Who is your opponent and how are they measured
✔How to prepare for and execute a mutually successful negotiation with Amazon
✔ How to apply the F.I.R.M. framework for retailer negotiations (Find your data, Isolate your leverage, Relax and go slow, and Make asks of your own)
✔Common manufacturer missteps & agreement types to avoid