Driving Digital Commerce Success – Resources

Reports, Videos, Podcasts and Articles

Reports

• Klaviyo State of eCommerce 2024 – See Diana Anderson for access 
• Skai – State of Retail Media 2024  
• This report has data and insights on budgeting and investments for Retail Media and organization priorities 
• Profitero – Benchmarking report 2024 
• Stratably – Annual Vendor Negotiations 2024 
• Flywheel – AVN 2024 
• Snowflake – Retail & Consumer Goods Data + AI Predictions 2024 

 

Videos: 

• Instcart AI recipe fail – https://www.tiktok.com/@taylorlorenz/video/7338305385293466923 
• NYTimes and Instacart Partnership – https://www.instacart.com/company/updates/newyorktimscookingintegration/ 
• Allume Group Retail Media Strategy M.E.D.I.A. Framework – https://www.youtube.com/watch?v=4am1-GkvB4Q 
• Publicis Commerce Youtube Channel – https://www.youtube.com/@publiciscommerce 
• Great for conference recaps – they just published Groceryshop 

 

Podcasts: 

• DSI – Unpacking the Digital Shelf 
• Retail Media Metrics https://www.digitalshelfinstitute.org/podcast/a-new-playbook 
• Riding a Generational Shift of Data, Attribution, and Marketing Leadership – https://www.digitalshelfinstitute.org/podcast/riding-generational-shift 
• The Jason & Scott Show 
• RETHINK Retail 

 

Articles/Newsletters: 

• Video Ads data and metrics as well as brand investment priorities: 
  • https://www.dash.app/blog/video-marketing-statistics 
  • https://vidico.com/news/video-marketing-statistics/ 
• HubSpot Shopping Trends 
• Google Cloud Data Shows Shoppers Prioritizing Sustainability and Values 
• Ibotta 2024 State of Spend 
• Doofiner Factors Affecting Purchase Purchase Decision  
• Statista Brand Profiles 
• Qualtrics: Brand Loyalty  
• Retail Touch Points: Consumer Touch Points
• Podean Marketplace Flash – Sign up on Linkedin
  
• Retail Brew Weekly Newsletter 

eLearning

How to get started

 Bayer eLearning landing page to register

Login steps: 

1. Click on link. 
2. Fill out the form. 
3. Confirm email and password. 
4. Get learning! 

For issues accessing or logging in, please contact info@allumegroup.com 

How to view certificates and badges: 

1. Login in to https://allumegroup.thinkific.com/ or directly to the Bayer landing page 
2. In the upper right corner click on the dropdown and select My Account 
3. On the left navigation select Certificates 
4. You should see them all listed, once you click on them, you’ll see the unique badge pdf with cert #’s 

 

How to add badges and certificates to your LinkedIn profile: 

1. Click on your picture > View Profile​ 
2. Go to “Licenses and Certifications”​ 
3. Click on the “+”​ 
   • Course Name, for example : Mutual Profitability or Retail Media Strategy etc.​. 
   • Issuing Organization: Allume Group​ 
   • Issue date: Today; Expiration Date: 1 year from now 
   • Credential ID: Your ID​ 
   • Credential URL: Your Credential URL​ 
4. Share your update and get bragging rights!