Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)

Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)

If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP.  CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel.  In case it isn’t clear from the acronym, CRaP items are candidates for removal from Amazon’s retail channel. Here’s why this matters to your brand.