Resources for MPG’s “InnovateX” Digital Commerce Summit Attendees

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A.I.R. Allume Insider Report Resources

• Authenticity

• • Ascendia : How can eCommerce Retailers Deliver for the Demanding Shopper?  

• • Razorfish: Boomers Report 

• • PYMNTS: The False Appeal of the Deal-Chasing Consumers  

• Loyalty

• • 2024 Consumer Trends Index Report – Marigold 

• • Customer Loyalty Crucial for Brand Success in 2024, new research suggests (summary of above-referenced Marigold Report) – The Drum 

• • ‘Coupons are not going to do it anymore’: The latest loyalty program benefit is members-only access to new or exclusive products – Modern Retail 

• Trust

• • Popularity of Bridgerton – Forbes 

• • How Abercrombie is Reinventing Itself – Modern Retail 

• • Study Personalized Offers-Consumer Spending – pymnts 

• • Consumer Insights – think with google 

 

Annual Vendor Negotiations

• This handy Negotiations Tracker will help you organize your current terms, Amazon’s ask, and plan your response 

• Video: Allume Group’s Youtube Playlist 
• Articles: 

• • 5 Major Pitfalls to Avoid When Negotiating with Amazon ​ 

• • How to Not Get Eaten Alive During Your Annual Amazon Negotiations ​ 

• • The Truth About Who Pays for Free Online Shipping 

• • Profitero’s podcast on Item Level Profitability 

 

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Mutual Profitability                                   

Annual Vendor Negotiations 

1. Scan the QR code & take the (very brief!) survey​ 
2. Check your email – note the credential ID and URL​ 
3. Add your credentials on Linkedin: ​ 
4. Click on your picture à View Profile​ 
5. Go to “Licenses and Certifications”@​ 
6. Click on the “+”​ 

• • Name: Amazon Annual Vendor Negotiations​ 

• • Issuing Organization: Allume Group​ 

• • Issue date: 3/20/2023; Expiration Date: March 2024​ 

• • Credential ID: Your ID​ 

• • Credential URL: Your Credential URL​ 

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