Allume Group

Industry Experts

Allume Group brings a community of commerce industry experts together to create critical and timely lessons for the benefit our learners.

Jeriad
Zoghby

Global Lead, Omni-Channel Commerce

Accenture Interactive

WENDY LIEBMANN

CEO

WSL Strategic Retail

Melissa Burdick

Co-founder & President

Pacvue

Mike Black

CMO

Profitero

KC Madock

eCommerce Strategist

Accenture Interactive

 

ROB GONZALEZ

Co-founder, CMO

Salsify

bryan gildenberg

SVP, Commerce

Omnicomm

celia van wickel

 

eCommerce Thought Leader

 

Amazon and eCommerce Fundamentals

In this foundational course, we’ll explore the nuances of eCommerce marketplaces with Amazon as a key example. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry, learn about winning strategies and best practices for success on Amazon and eCommerce Marketplaces.

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