Allume Group

Earn Your eCommerce Strategy Certification

Our eCommerce Strategy Curriculum ties together the proven building blocks of digital commerce success through a combination of industry expert thought leadership and real-world brand and retailer experiences. Becoming certified in eCommerce Strategy means you’ve gained comprehensive and impactful frameworks to bring you and your teams the knowledge needed to succeed in the complex commerce space.

Allume Academy™
Expert Community

Allume Group packages critical and timely intelligence from industry leaders, practitioners, and more and we deliver it at scale – empowering executives through knowledge and community. Through the Allume Academy’s robust curriculum, we award course completion badges and certifications in Amazon Strategy, eCommerce Strategy, and more, bringing practitioners behind the scenes to advance brand success online.

Learners (and counting)
Companies Served

A message from our founder on
Allume Group’s mission and purpose

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Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education
Allume Group and Publicis Commerce Partner to Advance Digital-first Capabilities Through Education Allume Group...
EIQ Graphics - Q4 2022 - FINAL
Q4 2022 eCommerce Insider Quarterly (EIQ) Report Now Available
Allume Group's eCommerce Insider Quarterly Report includes insights on the last quarter's eCommerce,...
emerson group industry day 2022
Learnings from Emerson Group's Industry Day
Thanks to The Emerson Group for hosting another magnificent and informative Industry Day event! We were...
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Upskilling your Workforce for eCommerce with Allume Group's Andrea K. Leigh
This episode of The CPG Guys podcast, hosted by Sri Rajagopalan and Peter V.S. Bond, explores the purpose...
Amazon Q3 2022 Earnings Recap
Amazon Q3 2022 Earnings Recap The Results Revenue strengthened, especially in online and physical stores,...
Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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