Our eCommerce Strategy Curriculum ties together the proven building blocks of digital commerce success through a combination of industry expert thought leadership and real-world brand and retailer experiences. Becoming certified in eCommerce Strategy means you’ve gained comprehensive and impactful frameworks to bring you and your teams the knowledge needed to succeed in the complex commerce space.
Allume Group packages critical and timely intelligence from industry leaders, practitioners, and more and we deliver it at scale – empowering executives through knowledge and community. Through the Allume Academy’s robust curriculum, we award course completion badges and certifications in Amazon Strategy, eCommerce Strategy, and more, bringing practitioners behind the scenes to advance brand success online.
In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.