Allume Group

Earn Your eCommerce Strategy Certification

Our eCommerce Strategy Curriculum ties together the proven building blocks of digital commerce success through a combination of industry expert thought leadership and real-world brand and retailer experiences. Becoming certified in eCommerce Strategy means you’ve gained comprehensive and impactful frameworks to bring you and your teams the knowledge needed to succeed in the complex commerce space.

Allume Academy™
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Allume Group packages critical and timely intelligence from industry leaders, practitioners, and more and we deliver it at scale – empowering executives through knowledge and community. Through the Allume Academy’s robust curriculum, we award course completion badges and certifications in Amazon Strategy, eCommerce Strategy, and more, bringing practitioners behind the scenes to advance brand success online.

740
Learners (and counting)
440
Companies Served

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Highlights
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Q1 2024 Allume Insider Report (AIR) Now Available
Q1 2024 Allume Insider Report (AIR) Now Available Looking to catch up...
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Q3 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Q3 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available Looking...
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Artificial intelligence’s disruptive impact on e-commerce - written by ChatGPT
Artificial Intelligence’s Disruptive Impact on e-Commerce – Written by ChatGPT This article was...
EIQ q2 Closeup 2
Q2 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available
Q2 2023 Ecommerce Insider Quarterly (EIQ) Report Now Available Looking to catch up on the most recent...
Allume Group Amazon Advertising Educational Partner
Allume Group is Now on the Amazon Ads Partner Network
Allume Group is Now on the Amazon Ads Partner Network Allume Group is...
Marketplace fundamentals & ecommerce success framework

In this foundational course, we’ll explore the nuances of eCommerce marketplaces including Amazon, Walmart, and Target as examples. We’ll review the key differences between eCommerce marketplaces and value-added retailers, including new areas of responsibility for brand and brand-enablers. Harness the knowledge and expertise of thought leaders in the industry and learn how to apply the eCommerce Success Framework.

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